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J.T. SWANN ADVISORS
Representation beyond the game.
At JT Swann Advisors, representation is about more than negotiating a contract or securing the next opportunity. It is about understanding the individual, protecting their interests, helping them make informed decisions and positioning them for long-term success.
We represent student-athletes, professional athletes, coaches and executives with a highly personal approach built around trust, preparation and relationships.
Every client is different. Their goals should be, too.
Our role is to help clients navigate the opportunities in front of them while always keeping an eye on what comes next.
Student-Athletes
Build the foundation. Protect the opportunity.
The landscape of college athletics has changed dramatically. NIL, revenue sharing, transfer decisions, brand partnerships and the transition to professional sports have created opportunities—and complexity—that require thoughtful guidance.
JTSA works alongside student-athletes and their families to help them understand their options, evaluate opportunities and make decisions that support both their immediate goals and their long-term future.
Our work includes: NIL strategy and opportunities • Revenue-sharing guidance • Brand partnerships and endorsements • Agreement strategy and review • Personal brand development • Career planning • Professional-sports preparation • Relationship and opportunity development
The objective is not simply to maximize the next deal. It is to help build the foundation for the athlete’s career, reputation and future.
Professional Athletes
Maximize the career. Build beyond it.
A professional athlete’s career creates opportunities that extend far beyond competition.
JTSA helps athletes strategically manage those opportunities through trusted representation, relationship development and business strategy.
From endorsements and partnerships to personal branding, business ventures and long-term planning, we work to help clients maximize the value of their platform while protecting what they have built.
Our work includes: Career representation • Endorsements and partnerships • Brand development • Business opportunities • Strategic relationships • Contract and opportunity evaluation • Community and philanthropic initiatives • Long-term career and business planning
Success should create opportunity—not just for the next season, but for what comes after it.
Coaches & Executives
Navigate the career. Create the next opportunity.
Careers in sports are built on performance, relationships, reputation and timing.
JTSA provides coaches and executives with trusted counsel throughout the different stages of their careers—from evaluating an opportunity and negotiating an agreement to positioning themselves for the next step.
We understand that the best career decision is not always the opportunity with the biggest number. The right role, organization, leadership, fit and long-term trajectory all matter.
Our work includes: Employment strategy • Contract negotiation • Compensation analysis • Career positioning • Opportunity evaluation • Relationship development • Transition strategy • Long-term career planning
Our goal is simple: help our clients make better decisions, protect their value and create opportunities that move their careers forward.
A different type of representation.
JTSA is intentionally personal.
We believe effective representation begins with knowing the client—their goals, family, career, values and vision for the future.
That allows us to bring together sports experience, legal and executive leadership, business strategy, brand development and relationships around one objective:
Protect the client. Create opportunity. Build long-term value.
REPRESENTATION. RELATIONSHIPS. OPPORTUNITY.
Ready to talk about what’s next?
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