J.T. SWANN ADVISORS
YOUR GAME.
YOUR BRAND.
YOUR STORY.
Professional social media management for collegiate athletes.
Your college career demands time, preparation and commitment. Your social media presence deserves that same level of attention.
We manage the content, planning, scheduling and day-to-day execution of your social media accounts so you can focus on your game, academics and personal development.
JTSA ATHLETE MEDIA
ABOUT
YOUR SOCIAL MEDIA SHOULD WORK AS HARD AS YOU DO.
Between practices, workouts, classes, travel and competition, managing your social media presence can become another full-time responsibility.
Building a consistent digital presence takes more than posting a game-day photo. It requires planning, content creation, organization and an understanding of your personal brand.
JTSA Athlete Media takes the day-to-day responsibility of social media management off your plate.
You focus on your performance. We manage your social presence.
OUR SERVICES
MORE THAN POSTING.
A PERSONAL BRAND STRATEGY.
◆
Personal Brand Development
- Social media profile review and optimization
- Personal brand positioning and messaging
- Visual consistency and presentation
- Individual content strategy
✎
Content Creation
- Social media graphics
- Captions and post copy
- Short-form video editing
- Game-day, practice and off-season content
Please note: content creation and management services are based primarily on raw photographs, videos and other digital media supplied by the client.
◎
Full-Service Social Media Management
- Instagram and X account management
- Monthly content calendars
- Scheduling and publishing
- Story planning and content coordination
- Routine account monitoring
▦
Content Planning
- Content strategy around the sports season
- Game-day and milestone planning
- Player accomplishments and announcements
- Personal interests and lifestyle content
✦
NIL Content Support
- Coordination of approved sponsored content
- Content scheduling and publishing
- Assistance with campaign deliverables
Please note: NIL representation, contract negotiation and securing sponsorships are not included in standard social media management.
↗
Analytics and Performance
- Monthly performance reporting
- Audience and engagement tracking
- Top-performing content analysis
- Recommendations for future content
WHY JTSA ATHLETE MEDIA
PERSONAL BY DESIGN. PROFESSIONAL BY EXECUTION.
01
Sports-focused understanding
02
Hands-on account management
No two athletes have the same personality, goals or story.
Your social media should reflect who you are—not look like everyone else's.
JTSA Athlete Media is a division of JT Swann Advisors, a boutique advisory firm built on the belief that the best representation is personal.
We combine sports experience, business strategy, brand development and relationships to deliver a personalized approach to managing your digital presence.
03
Individualized content strategies
04
Personal attention and professional execution
A SIMPLE PROCESS.
A PERSONAL APPROACH.
01
DISCOVER
We learn about you, your goals, personality and schedule.
02
DEVELOP
We establish your brand direction, content strategy and monthly calendar.
03
CREATE
We develop graphics, captions and short-form video content.
04
MANAGE
We schedule, publish and monitor approved content.
05
EVALUATE
We review performance and refine your strategy.
BUILT FOR THE COLLEGIATE ATHLETE.
01
Incoming collegiate athletes
02
Current collegiate football players
Our initial focus is collegiate football players who want professional support managing their social media presence.
Whether you're entering your freshman season, transferring programs or preparing for another year of competition, your personal brand deserves thoughtful attention.
03
Transfers and established athletes
FAQ
Frequently Asked Questions
Do I retain ownership of my social media accounts?
Yes. You retain ownership and control of your accounts. JTSA receives authorized access to perform the services outlined in your agreement.
Which platforms do you manage?
Our primary platforms are Instagram and X. Other platforms can be considered based on your needs.
Do I need to provide my own photos and videos?
Athletes provide photos, video footage and personal updates. We organize the material, create graphics, write captions and edit short-form videos.
Do I approve content before it is published?
Yes. Content approval is part of our management process.
Do you guarantee followers or NIL opportunities?
No. We focus on professional management, consistency, content quality and performance insights. Audience growth and commercial opportunities cannot be guaranteed.
Do you negotiate NIL deals?
Standard social media management does not include NIL representation or contract negotiation. Those services require separate authorization and agreements where applicable.
YOUR CAREER IS YOUR STORY. LET'S TELL IT WELL.
Your social media presence is part of your personal brand. Let us help you manage it with the same focus and attention you bring to your game.
Privacy: The information you submit will be used only to respond to your inquiry. We do not sell or share your personal information.